A point
of view.
Wear the message you believe in. Question the familiar. Give someone a reason to look twice and think a little.
HOUSE OF WOKE / INDEPENDENT MINDS
Good clothes. Strong opinions.
For the conversations worth starting.
For the things you stand for.
For a wardrobe with a point of view.
SAN FRANCISCO ROOTS. A BRITISH STREAK.
01 / WHERE IT STARTEDSAN FRANCISCO, CALIFORNIA
Fortune favors the woke.ACTIVISM. CULTURE.
A SENSE OF HUMOUR.
A SENSE OF HUMOUR.
A CITY. THREE FOUNDERS. AN IDEA.Clothes can
AND THAT'S A GOOD PLACE TO START.
Clothes can
start a
conversation.
AND THAT'S A GOOD PLACE TO START.House of Woke began in San Francisco, with three founders and a shared idea: clothing can say something about the world we want to live in.
The city's mix of cultures shaped the starting point. The founders' connections to Britain brought another influence: a rebellious streak, sharp humour and a different way of seeing things.
That combination runs through our designs. Bold statements. Clever wordplay. Social justice alongside the everyday moments that make us laugh.
OUR AIM IS SIMPLE:
TURN EVERYDAY CLOTHING INTO A CONVERSATION STARTER.
What runs through the designs
More than a graphic.
Different messages.
The same independent spirit.
A point
A sense
of humour.
A clever reference. A well-placed pun. A little satire. Serious ideas and a good laugh can share the same wardrobe.
Your everyday
statement.
Tees, hoodies and sweatshirts that bring your personality into the everyday. Choose your message. Wear it your way.
Wear what
you stand for.
Fashion can be about how you look and what you have to say. We make room for both.
AI-CREATED CAMPAIGN IMAGEYOUR POINT OF VIEW GOES HERE.Find your
Find your
people.
Wear your
words.
Start with a message that feels like you. Explore the full edit of statement tees and layers.
Explore the wardrobe Say hello